You have a small business and you cannot afford pricy advertising?
With a Facebook business fanpage and the appropriate advertising you can reach more than 200,000 people in Uruguay within 2-3 weeks. And that's for just 5000 Pesos! Usually that's not possible with conventional advertising and not as simple and affordable. You pay only those, who respond to your advertising, in this example the cost per person was about 3.20 pesos. And you can also be sure that the person has responded in any way to your advertising, such as with a "Like" of your page!
In this example only the Facebook users near the coast have been selected. Of course, there are a lot of more demographical options to select, to make sure to reach only this group of people you want to reach.
But if you just want to reach the people next to you, of course the costs will lower accordingly. By using the corresponding wide range of statistics, it's possible to localize the addressees for your future advertising much better. The following example shows the overview of addressees according to the age range.
Of course, a standard Facebook accounts doesn't provide all these possibilities!